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PRODUCT

Once the ideation, customer development and market analysis has been done correctly, then a founder should start thinking of building their early prototypes.

SERVICES > PRODUCT

This is probably the area where we see most founders making costly mistakes and building their products out with full features, only to find that customers don't want some of them or they’ve created too much friction.

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How do you successfully plan your user journey? What features will you build into your early prototypes and how do you go about testing it with your customers? Conducting crucial and accurate user testing with your customer and prototyping using the lean method, will give you the greatest chance to achieve product market fit and spend minimal funds in the process.