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If you are going to launch a business into a specific sector, then you need to know everything there is to know about your market and the existing competition.


A market analysis is more than just identifying who your competitors are. It goes further. How do you carve out your unique position? What is your secret sauce? How do you explain to investors the competitive landscape and where you fit into it?

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Too often we see pitch decks attempting to explain a market differentiation that doesn’t make a lot of sense. It’s either not relevant, to ambiguous or simply not clear as to what is different about your business compared to the existing competition.


Worse still, we often see statements on pitch decks claiming the business is the only one doing something or that competitors are not doing something well when they are. This gives a bad impression on the founder who clearly hasn’t done their market analysis well enough. We'll help you define your position that aligns to your customer's pain and needs. 

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