Start Something You Love
Bloom for Startups
WHAT WE DO
So you want to start up a business? With more funding and help available to founders, there is no better time to do so.
You have a good idea, but don’t know what to do next. The steps you take from here are crucial to ensure you build something your customers love.
HOW WE CAN HELP
You have a great idea, what next? Below are 5 key areas where we add value to exploring your startup idea. How does it work? We run a series of workshops with you where we will cover each of these business units, giving you an opportunity to go away and work on each one yourself. You set the pace.
If you need to call on us for feedback or have questions in between workshops, we’re only a phone call or email away. We’ll give you critical, actionable and direct feedback. Our mission is to reach product market fit and to stop you building something your customers won’t use.
Challenging founders on why they are starting their business is our motto. Where did the pain point come from? Did you experience the pain point yourself? Can you describe that light bulb moment when you thought who else may be feeling the same pain?
How high do you rate this pain on a scale and how high do you think your customers will rate it? How do your customers solve this problem today? Why do you think they will come (your customers)?
Our customers are the lifeblood of our business. Without them, our business would not succeed. How would you describe your perfect customer? How would you describe their demographics, hobbies, interests, and what they value?
If you are going to launch a business into a specific sector, then you need to know everything there is to know about your market and the existing competition. A market analysis is more than just identifying who your competitors are. It goes further.
How do you carve out your unique position? What is your secret sauce? How do you explain to investors the competitive landscape and where you fit into it?
Once the ideation, customer development and market analysis has been done correctly, then a founder should start thinking of building their early prototypes. This is probably the area where we see most founders making costly mistakes.
They build their products out with full features, only to find that customers don't want some of them or they’ve created too much friction.
How do you tell your start-up story? What content should you include on your pitch deck? What do investors want to know? There’s a lot of information to get across using a minimum number of words.
How do you describe the problem you’re solving and why? Which audience are you speaking to and how will you go to market to attract that audience?
“Try not to become a man of success but a man of value" - Albert Einstein
We’re really passionate about startups and are inspired every day by the hard working founders we have had the pleasure working with. Only a small percentage of founders get funded and our mission is to give them the very best chance of being an investable entrepreneur.